News
Pam Roth O'Mara Invited to Speak at 2007 Technology Transfer Society
Meeting at UC-Riverside
This event is being sponsored by the Kauffman Foundation and the A. Gary
Anderson Graduate School of Management at UC-Riverside. keynote speaker is
Professor Fiona Murray of MIT.  Sessions will be held at the Richard J. Heckmann
International Center for Entrepreneurial Management (see
http://palmdesert.
ucr.edu)

O'Mara Covers Colorado Nano Event for Small Times magazine
By Small Times contributing editor Pam J. Roth O'Mara

August 8, 2007 -- The Colorado Nanotechnology Alliance (CNA) is "taking a
proactive role in educating our companies, universities, labs, and citizens on
EH&S [environmental health and safety] questions, concerns, issues, and
potential regulatory initiatives by nanoparticles in the workplace and
environment," says CNA executive director Debbie Woodward. Woodward's
point is illustrated by the CNA's sponsorship of an event, Nanotechnology
Monitoring in Occupational Environments and EHS Updates, held July 31 in
Denver. The event featured presentations by Greg Olson, health and safety
instruments product manager for TSI USA Inc.; Mark Savit and Carolyn McIntosh,
partners at Patton Boggs LLC; and Don Ewert, who serves both as EH&S
manager for NanoProducts Corp. and as AIHA (American Industrial Hygeine
Association) Nanotechnology Working Group secretary.

For the complete story: Small Times

O'Mara Quoted in Processor magazine story: Protecting Intellectual
Property & Assets

Process Steps For Setting IP Strategy...
Pam Roth, founder and president of consultancy IP-InSource (www.ipinsource.
com), cautions that there isn’t a magic bullet that can obviate the need for a
certain level of manual, hands-on work when trying to identify the important
information assets in a company. The first step she advises for companies
embarking on an IP protection program is an audit of everything that is
considered an intellectual asset. This audit needs to be a broad-based activity
involving departments beyond IT. In fact, she suggests forming a task force
consisting of all IP stakeholders such as human resources, legal, and line of
business departments. Such a “bottom’s up” task force not only has visibility to
the panoply of a firm’s information assets, many of which are invisible to IT,
but can be used to gain important, executive-level sponsorship for a
comprehensive IP protection program.

Roth adds that once a firm has identified its information assets, it can “then look
at the list to see what can be protected and how”—the “how” typically involves
legal staff to determine if there are specific items of IP that can be protected by
trademark, copyright, patent, or trade secret. Once a company has identified
and developed protection mechanisms for its IP, she then advises defining
formal policies so that employees know how to handle sensitive information and
what actions to take when issues arise. She stresses that in order to keep up
with changing circumstances, IP reviews should be incorporated into a company’
s standard business processes, much like regular financial or product reviews.
ESG’s report echoes this advice: “If an organization does not have any formal
processes for identifying and classifying information as intellectual property,
there is virtually no chance that said organization can be considered (even by
its own employees) as ‘excellent’ at conducting the tasks required to identify,
locate, classify, and secure intellectual property.”

For the complete story: Processor
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Pam Roth O'Mara
to Speak at 2007
T2 Society Mtg

Colorado Nanotech  
Mtg Coverage for
SmallTimes

O'Mara Quoted in
Processor mag